How Elon Musk wants to make X the ultimate application?

 The entrepreneur revealed his vision for the future of Twitter.



Elon Musk has no shortage of ambitions for payment app.

It is precisely on this last point that things are indeed progressing, as evidenced by this blog post published by the company this Tuesday, January 9. This currently concerns the United States, where X has obtained licenses for payment processing in 14 states.

X has many projects on the go

The idea is to allow Internet users to send money to other users. To better convince them, the platform could offer generously paid accounts. The social network thus promises to unlock “more utility for users and new business opportunities” .

The service also intends to “increasingly improve X's user and advertising experiences, particularly in areas such as improved search, improved ads and fueling a new level of customer understanding” .

This emphasis on tools for advertising campaigns is by no means trivial. Indeed, many renowned advertisers have fled the service for fear of seeing their content exposed around toxic content present on the social network. Elon Musk literally insulted these large companies during a conference, astonishing the audience present and his interlocutor.

Note also that the company says it is working on many other projects, including video, audio and video calling functionalities, as well as job search tools and its uninhibited Grok AI .

The future will tell us whether these initiatives will have time to come to fruition. Some observers, and in particular the Financial Times in its annual forecasts, estimate that X could well go bankrupt in 2024 unless it redresses the situation.

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